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The National Football League has many corporate sponsors. When you sit down and watch a Sunday night game, you will likely see hundreds of ads both discreet and in your face. Most of the time, you see repeats too. We all know that the automobile, soft drink, and beer industries do the best as NFL affiliates. But who made it to the top last year? Of course, it is a beer company.

1. Anheuser-Busch (A-B inBEv) spent about $134 million dollars total.
2. The US Government (including General Motors) came in second spending about $127 million in total.
3. Toyota was third with a $107.8 spent.
4. Ford spent about $97 million.
5. The NFL itself put in about $97 million for advertisements last year.
6. Miller Coors spent about $88 million total.
7. Sprint Nextel Company put in about $82 million.
8. Southwest Airlines spent about $66 million last year.
9. Verizon Wireless spent around $64 million.
10. And AT&T came in number ten spending about $64 million dollars on ads during the NFL 2009 season.

So how do these affiliates make deals? Well check out some of the advertising deals made in previous years.

o Beer: In 2005, it was agreed that Coors Brewing Co. would pay a total of $500 million over a five year period to become the NFL’s official beer sponsor. This was a 67% increase from the previous year’s deal. On an annual basis, the NFL takes in about $70 million for advertising.
o Soft drinks/snacks: the PepsiCo is spending over $1 billion on two major deals with the NFL. They are paying $560 million for Pepsi, Frit-Lays, and Tropicana to be advertised and an additional $500 million for Gatorade ads, all which will expire in February of 2011.
o Apparel: Beginning back in 2002, Reebok made a 10-year agreement with the league to pay $250 million in order to be the official outfitter of the NFL.
o Cars: Every year, General Motors pays out at least $140 million to be NFL’s official car of choice. This four year deal which was signed back in 2005 split the vehicle status between three NFL periods. GMC trucks would be advertised during the regular season, Cadillac during the Super Bowl and Pro Bowl, and of course the Hummer during the NFL Draft.

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2009 marked a low point during the Mark Richt era. The Bulldogs’ 8-5 record was the worst in Richt’s nine seasons. Georgia finished in the bottom half of the SEC in both scoring offense and defense. The defense was bad by just about any standards, causing Richt to part ways with three of his four defensive assistants. But there is reason to believe that 2010 will treat the Dawgs better. Richt is 90-27 during his stay in Athens, and wins don’t pile up like that unless you’re doing something right. With Tim Tebow and eight other Gators making the jump to the NFL Georgia is optimistic that it can get back to the top of the SEC East this season, but I can assure you it won’t be easy. After all, Florida crushed the Dawgs 41-17 last season and the cupboard is not empty in Gainesville. The Dawgs rebounded from that loss to win four of their final five games, including a victory over Texas A&M in the Independence Bowl. That gives them some nice momentum heading into the season. Additionally, one has to think Georgia will do a better job of taking care of the football. The Bulldogs ranked last in the SEC and 118th out of 120 nationally in turnover margin a year ago.

Offense – Georgia has an offense loaded with talent and experience, but a lack of experience at the quarterback position could be what keeps the Dawgs from an SEC East title. Logan Gray is the only quarterback on Georgia’s roster that has taken a snap in college, and he hasn’t taken very many of them. Redshirt freshman Aaron Murray looks to be the better player and that makes him the favorite to land the starting job this fall. Growing pains are expected, but he should benefit from playing behind one of the best offensive lines in the league and from throwing to one of the best wide receivers in the country. The offensive line returns four experienced starters, including stud blindside protector Clint Boling. A.J. Green is a game-breaker, capable of getting behind the defense on any given play. He caught 53 passes for 808 yards and six scores in 2009. In order to take the pressure off of Murray, the Dawgs will go with a heavy dose of running backs Washaun Ealey and Caleb King. Ealey is coming off a 717-yard, three-touchdown season.

Defense – The Dawgs ranked No. 10 in the SEC in scoring defense, allowing 25.9 points per game. That was enough to send three defensive assistants packing. Todd Grantham of the Dallas Cowboys was hired to take over defensive coordinator duties. Georgia also brought Connecticut’s Scott Lakatos and Vanderbilt’s Warren Belin aboard to coach the secondary and the insider linebackers respectively. Grantham is transitioning the defense into a 3-4 scheme. He wants this unit to be the attacker, so you can count on the new scheme coming with plenty of blitz packages. Being more aggressive on defense should help the Dawgs improve some, but it will also make them susceptible to the big play. The player to watch is outside linebacker Justin Houston. He recorded 7.5 sacks last season.

Prediction – 2nd SEC East – Georgia will be a better football team in 2010, and we will get a much better feel for how much better when it plays South Carolina and Arkansas in September. Right now, Florida still looks to be a little bit ahead of the Dawgs on both sides of the football. That could change by the time these two teams meet in Jacksonville on Halloween eve, but I’m not ready to make that leap yet. Be sure to check out my 2010 SEC football predictions to see how I have the rest of the league playing out.

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The New Orleans Saints came into the National Football League in 1966 and like most expansion teams had some tough years in the beginning. Since then though they have had a good mix of successful years and years that were more of a struggle.

Like every team in the NFL, the Saints have relied on running backs over the years. Lucky for them, they have had some very good ones in their history too. Here is a look at some of the all time great New Orleans Saints running backs.

The Best For A Career
The all time leading rusher for the Saints is running back Deuce McAllister. He played for the team from 2001 to 2008 and during that time ran for 6,096 yards. That’s almost 2,000 yards more than the second place player on that list, Dalton Hilliard. McAllister is also at the top of the list in rushing touchdowns scored with 49, again Hilliard is in second place, this time with 39 scores of his own. The running back with the highest average yards per carry, with 300 minimum career rushing attempts, is Pierre Thomas at 5.1. Thomas is eclipsed in this category, just not by a running back. Former quarterback Archie Manning carried the ball 357 times for 2,058 yards, an average of 5.8 yards per carry.

The Best For A Season
No New Orleans Saints running back has rushed for more yards in one season than George Rogers. In 1981, Rogers put up 1,674 yards. McAllister missed taking this spot in the team record books by just 34 yards in 2003 when he ran the ball for 1,641 yards. Three players are tied for the team record for most rushing touchdowns scored in one season at 13. George Rogers accomplished this in that same 1981 season, Dalton Hilliard equaled that mark in 1989, and then Deuce McAllister joined them at 13 in 2002. When it comes to the highest average yards per carry over the course of one season, with a minimum of 150 rushing attempts, Chuck Muncie tops the list. In 1979, Muncie carried the ball 238 times for 1,198 yards and an average of 5.0 yards per carry.

The Best For A Game
In a 28-17 win over the St. Louis Cardinals in 1983, George Rogers set the all time record for rushing yards in one game for the Saints when he put up 206 yards. In 1986, Rueben Mayes came close to taking that mark for himself when he ran for 203 yards in a 31-27 loss to the Miami Dolphins. Eight different Saints players are tied for the record for most rushing touchdowns in a game at three, but no player has done it twice. Those players are Mario Bates, Reggie Bush, Rueben Mayes, Deuce McAllister, Chuck Muncie, George Rogers, Ricky Williams, and Wayne Wilson. The single game record for highest yards per carry average in one game, with at least ten carries, is held by Tony Galbreath. In a 1976 win over the Kansas City Chiefs, Galbreath carried the ball 14 times for 146 yards or an average of 10.43 yards per carry. Two other running backs put up over ten yards per carry averages in a game for the team. Gill Fenerty carried the ball ten times for 104 yards in a 1990 win over the Rams and Hokie Gajan carried the ball 11 times for 113 yards in a loss against the New York Jets.

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When the Jacksonville Jaguars joined the National Football League in 1995, a whole lot of excitement was generated, especially in the Jacksonville area. Since that time they have had up and down seasons and benefited from the play of some great players. Here is a look at eight interesting facts about some of the players who have played quarterback for the team.

-With 25,698 passing yards, no quarterback has thrown for more total yards for Jacksonville than the team’s original starting quarterback Mark Brunell.

-The most passing touchdowns ever thrown in one year by a Jacksonville Jaguars quarterback is twenty, Mark Brunell did this twice, once in 1998 and then again in 2000.

-Brunell sits at the top of the list of total passing touchdowns for the Jaguars with 144.

-The first touchdown pass thrown in the NFL by Jags quarterback Byron Leftwich came during 2003 in week 2 and was thrown in the fourth quarter to George Wrightster.

-Mark Brunell threw more touchdowns against the Cincinnati Bengals during his career than any other team.

-Brunell threw 86 interceptions during his time with the Jaguars, by far more than any other quarterback who has played for the team.

-The first touchdown pass David Garrard threw in the NFL came in the fourth quarter of a 28-10 loss to the Tennessee Titans in 2002, which was his rookie year. The pass was thrown four yards and went to Jimmy Smith.

-In 2001, Mark Brunell was sacked 57 times. No Jags quarterback has ever been sacked more than that in one season.

-The player who caught the most touchdown passes from longtime Jaguars quarterback Mark Brunell during his career was the great Jimmy Smith with 44.

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